The brief was business oriented and easy to make didactic, so we took the opposite route and turned the ticket restaurant itself into the protagonist. Animated as a character with an oversized, superhero style personality, it acts out each product feature as a power rather than explaining it, which let us build four videos around real functional messages while keeping the tone light and entertaining enough to hold attention in a social feed. Produced in full 3D, with 2D motion and effects layered on top to punch up the action, exaggerate the timing and give the animation a comic book energy that a purely photorealistic approach would have flattened.

• Product as animated character
• One superpower per feature
• Full 3D with 2D effects layer
• Comic book style timing
• Built for paid social