With no existing footage and a very tight production window, AI was the only realistic route, but we treated it as a creative direction rather than a fallback. Instead of showing yachts, we built the campaign around steel, aluminium, carbon and titanium, each rendered as an abstract macro surface with the same sinuous, elegant language, so that four very different materials could read as one visual family. Sound design and motion carried the pacing and the sense of weight across every cut, and the whole piece was declined into a 30s reveal and a 10s teaser released ahead of it, each in four formats.

• Abstract material direction
• Four materials, one visual language
• Sound design led pacing
• Teaser and reveal structure
• Four formats per cut