The campaign had to be on the streets fast, first as static artwork and then as motion. We kept the illustration language for the athletes only, while the environments stayed photographic, with real motorway landscapes turned into winter scenery through AI, so the partnership stayed anchored to the actual network. Once the direction was signed off we moved into video generation for both subjects, working shot by shot to hold the flat illustrated look in movement, a fragile balance since generation tends to drift back towards realism. From there we built the animation around the skater's spin and the skier's descent along the viaduct, then declined everything into six DOOH formats plus vertical cuts for social. Sound design, editing and post were handled conventionally.

• Illustrated subjects, photographic settings
• AI winterised landscapes
• Static first, then motion
• Two subjects, six DOOH formats
• Vertical cuts for social