The online activation needed a face, so we designed one from scratch: a yeti card reader with a purple turban, living in a neon lit cavern of ice and tarot decks. The client took the idea further than the original static brief and we developed it into four films, a teaser, a launch, a recall and a Spotify playlist piece, each with its own tone, from the slow atmospheric reveal of the cave to the direct call to action with the QR code. The real difficulty was timing: we started before consistency was a given and before Nanobanana existed, so holding the same face, fur, costume and cave across dozens of shots meant art directing the static generations through layered methods and workarounds, then carrying that reference into video. Editing, sound design and post tied the four pieces into one recognisable world.

• Original character design
• Consistency without current tools
• Four films, one world
• Static reference driven generation
• Cutdowns at 6, 10 and 15s